Over the past few years, the fitness landscape has undergone a dramatic shift. The pandemic pushed many of us into home gyms, virtual workouts and solitary exercise routines. Now, we’re seeing a powerful counter-trend: the resurgence of in-real-life (IRL) workouts. Gyms, boutique studios and community-based fitness experiences are thriving as people crave connection, motivation and energy that simply can’t be replicated at home.
Overview of the Key Trends
Community and Connection Over Convenience:
During the pandemic, home workouts provided a much-needed alternative to closed gyms. I personally became very acquainted with my Peloton bike and I created a makeshift gym, filled with dumbbells, mats, a flat bench and a treadmill. But like many fitness enthusiasts, I quickly realized that something was missing: human connection. Now, people are returning to group fitness classes, personal training sessions and gym environments that foster social interaction and accountability.
A recent Mindbody study found that 80% of fitness consumers prefer in-person workouts over virtual options. Supporting such findings, boutique fitness studios like Barry’s, SoulCycle, and F45 have reported increased membership sign-ups post-pandemic.
Impact:
This shift suggests that fitness is no longer just about individual goals—it’s about shared experiences. We want to feel a sense of belonging and group workouts are fulfilling that need. And we’re already seeing brands like Orangetheory and Rumble Boxing capitalizing on this trend by emphasizing high-energy, social workout environments with real-time performance tracking to keep members engaged.
Hybrid Fitness Models for the Best of Both Worlds:
While many consumers are returning to in-person workouts, many of us still value the flexibility of digital fitness. The hybrid model, which blends in-person and virtual workouts, is emerging as the new norm.
Major gym chains like Equinox, Life Time Fitness and Planet Fitness now offer on-demand and livestream workout options to complement in-person classes. In fact, a survey by Les Mills found that 67% of gym-goers want a mix of digital and in-person experiences.
Impact:
This evolution means fitness brands must cater to both preferences—offering dynamic in-gym experiences while maintaining strong digital offerings to keep members engaged on their off days.
Mental Health and the “Feel-Good” Factor
The mental health benefits of exercise have never been more widely recognized. While home workouts can improve fitness levels, many people find that IRL workouts boost motivation, energy and mental well-being in a way that solo sessions simply can’t.
A study published in the Journal of Sport and Exercise Psychology found that individuals who work out in groups report higher levels of endorphins and lower stress levels. And the American Psychological Association states that social exercise can help combat loneliness and depression.
Impact:
Consumers are prioritizing workouts that not only improve physical health but also enhance emotional resilience, stress reduction and overall happiness. Recovery-focused studios like StretchLab and guided mindfulness fitness classes at places like Alo Yoga are incorporating mental wellness into physical training, making fitness a holistic experience.
Why These Trends Matter
Big Picture Connection:
The resurgence of IRL workouts is about more than just fitness—it’s a reflection of broader societal shifts. As people seek real-world interactions, community-driven experiences and a break from screen time, fitness spaces are evolving into wellness hubs where social, mental and physical health intersect.
Capitalizing on this shift, brands like Life Time Fitness have even opened up work locations called Life Time Work in which individuals can couple their fitness routines with access to office space and a work environment that’s conducive to more community interaction.
Punch Line: Opportunities for Multiple Stakeholders:
- For consumers: Whether you thrive in a high-intensity group setting or prefer small, intimate classes, now is the time to explore fitness options that keep you motivated and engaged.
- For entrepreneurs: The rise of hybrid fitness, wellness-centric gyms and community-driven workout spaces presents a major opportunity for innovation in the fitness industry.
- For wellness advocates: Understanding this shift can help fitness professionals, trainers and health coaches better support their clients in adopting long-term, sustainable exercise habits.
Parting Thoughts:
I’ve always believed that wellness is deeply personal—but that doesn’t mean it has to be solitary. The return of IRL workouts is a testament to the power of community, accountability and shared energy. While technology has given us incredible tools to stay active at home, nothing quite replaces the electric atmosphere of a gym, the encouragement of a fitness instructor or the camaraderie of sweating alongside others.
This movement aligns with a larger trend I’m seeing in wellness: a shift away from hyper-individualized routines and back toward collective well-being. The future of fitness isn’t just about breaking a sweat—it’s about feeling connected, supported and inspired.
Which of these trends resonates with you the most?
Have you returned to in-person workouts, or do you still prefer at-home options? Share your thoughts! And for more insights on health, wellness and longevity, visit Workup for expert-curated content and products to support your wellness journey.
