The Workup Manifesto
Healthcare is undergoing a profound shift. People are no longer waiting for permission to take control of their health—they’re actively looking for answers. They want to understand where their bodies are today and create a clear plan for where they want to go next.
For years, the healthcare system made that difficult. You had to prove you were sick just to get access to testing or deeper insights. The process was slow, confusing, and often frustrating—full of gatekeepers, unclear costs, and insurance hurdles that made it hard to feel in control.
That’s changing. Today, new solutions are giving people the tools to take charge of their health in ways that were never possible before. From advanced diagnostics to at-home testing and personalized programs, consumers have more direct access, more clarity, and more convenience. They no longer see themselves as patients, but as empowered individuals—expecting the same seamless experience they’ve come to rely on in every other part of their lives.
They're looking for:
- Convenient and Digital services—delivered to their doorstep, available virtually, and integrated through apps and wearables.
- Transparent Pricing with upfront, easy-to-understand costs.
- Brand Identity that aligns with their values and builds trust.
- AI-Driven tools that offer deeper insights and personalized recommendations.
- Highly Personalized solutions tailored to their unique needs and goals.
In response, there's been a rapid rise in direct-to-consumer health and wellness solutions—offering everything from at-home lab testing and wearables to personalized nutrition plans and longevity protocols. But as the number of options grows, so does the complexity. People need a trusted guide to navigate this expanding landscape and take meaningful action.
Our Vision for the Future of Health Discovery
Democratize access to best-in-class consumer healthcare solutions, empowering everyone to live longer, healthier lives. – The Workup Mission
We're building a platform that not only educates through content but also connects people with a curated ecosystem of health and wellness solutions. Our goal is to make it easier for consumers to take informed, confident action toward improving their health.
For consumers, Workup simplifies the search for trusted services—helping them explore their options and find solutions that align with their needs and goals.
For providers and brands, Workup offers a level playing field. It's a space where both emerging and established solutions can reach the right audience—not based on advertising budgets, but on the value they provide to consumers looking to take control of their health.
What Makes Workup Different
- Clear Information and Transparent Pricing: We make it easy to understand your options, with straightforward details and upfront costs—no hidden fees or confusion.
- Solutions That Fit Your Life: Find services designed for convenience, whether you prefer at-home testing, virtual support, or integrated care with your existing providers.
- A Platform That Connects and Delivers: Workup helps consumers take action on their health goals while giving brands a space to reach the right people—without pay-to-play barriers.
- Brands That Share Our Consumer Principles: We work with providers who prioritize clear branding, transparent pricing, a thoughtful consumer journey, and optimized convenience.
Our Core Values
- Empowerment — Giving people control over their health journey.
- Transparency — Providing clear information, upfront pricing, and vetted solutions.
- Trust — Partnering only with providers we believe in.
- Accessibility — Making preventative healthcare simple and available for everyone.
- Community — Connecting consumers, providers, and innovators dedicated to better health outcomes.
Join the Movement
The future of health discovery is here—and it's built for you.
Whether you're starting your wellness journey, exploring preventative care, or ready to optimize your health and longevity, Workup is here to help you take the next step.